The times have changed. In a highly digital world, one of the best ways to connect with people is to create an online presence. Your church’s website essentially serves as a virtual front door, a space that people can explore.
People searching for a new church will look for one online. Billions of active users surf the internet daily, so there’s a good chance that millions of them are in search of a church. There’s a good chance that a local is searching for a church near enough to visit.
These people yearn to hear the gospel and bask in a Christian community. They may also have an interest in raising their children in church, or perhaps need to strengthen their faith.
Regardless of their reasons, people are looking forward to finding your church. It will be in their best interest to widen your digital front door. To come up in people’s search result pages, you’ll need to employ search engine optimization (SEO). Here’s how:
1 - Update your website design
Your website’s appearance should be treated with equal regard as the actual church—it needs to be inviting enough to draw people in.
Potential visitors may lose interest in a disorganized or poorly designed website, causing them to resume their search elsewhere. The magic formula of the most successful website is a simple design and easy to navigate pages.
You’ll also need to invest in quality SEO-friendly content, enriched with keywords that churchgoers usually put in search engines.
2 - Utilize local SEO
Fellowships and meaningful worship sessions are what makes a church so valuable, and the reasons people keep coming back. Choosing a church, however, also entails convenience.
For this reason, church websites also need to invest in local SEO. This aspect allows locals to know exactly where you’re located. It works this way: When someone from your community searches for keywords, such as “churches near me,” and you have your local SEO intact, you’ll appear on their search results.
One of the best ways to boost your local SEO is through Google My Business, where you can add information about your church. Here, potential visitors can see your service hours, contact information, and address.
3 - Prioritize your website’s loading speed
Today, people’s attention span online has been reduced to mere seconds. If they need to wait for your website to load more than that, they’ll get impatient and exit.
With a poor website speed, you’ll be losing potential churchgoers. To ensure that this doesn’t affect your website’s performance, compress all your media files, especially images and videos.
The church is a highly sacred place, one where people seek shelter, comfort, and strength. It’s a place highly sought after, but finding one near people can be difficult. That said, don’t be afraid to get technical. Your website may be working fine now, but there’s plenty more out there seeking for your church’s community.
Don’t let the idea of SEO strike fear in your heart! With patience and research, you’ll get your church website ranking! Alternatively, hiring a professional to help you transform your church web design and SEO performance is also a viable option.