3 Tips for Managing your Online Reputation

Internet use is becoming rampant more than ever. People use it not only to look for answers to their questions but also to find companies or organizations they are interested in. Moreover, it’s important to note that those who search for certain businesses are likely to believe the reviews and comments they find online. 

As a small business, this trend is something that you should pay attention to. Your growth heavily depends on how you communicate your business to the people and how they respond to your efforts. To continue attracting new customers and keep existing ones coming back, you need to establish a strong online presence and manage your reputation, too.  

To help you get started on maintaining your image and building trust online, follow these effective tips: 

1. Study Your Current Online Reputation 

One of the easiest ways to do this is to Google your organization. What came up in the search results? Are these articles highlighting your successful activities or achievements? Or are these full of old, random photos or content that do not help your image at all? 

What comes up on the first page of the search results significantly influences the opinion of people about your business. If you want to build brand awareness and establish trust in your brand, you have to make sure that this first page is clean, impressive, and informative. 

You can do this online reputation audit manually, but it will take a lot of time and effort. A smart alternative would be to work with online reputation management firms. They have the skills and the appropriate tools to identify possible red flags in search results quickly and take care of them for you. 

2. Respond to Online Reviews 

Look for places online where people have left reviews about your business. This is essential because people consult and trust online reviews before purchasing a product or service. Considering this, it’s best to regularly monitor these comments and be proactive in responding to them. 

However, here comes another challenge. Replying to positive reviews is easy to reply to—but what about the negative ones? 

They’re not exactly pleasant to deal with, but the best way to approach these is to offer a solution or give them an option to contact you to take the discussion further. The next thing you can do is to continue encouraging your team as well as your previous and current customers to leave their reviews as well. 

3. Be Visible on Social Media 

You can use social media as a platform where you can give constant updates about your latest activities and events. You can also utilize it to announce promos or to share any relevant industry news. This gives prospective customers more opportunities to know more about your offerings and the team behind it.

However, take note that you don’t have to go on a lot of channels. If you have a small team, one is enough to start with as long as you maintain it and keep it updated. 

Conclusion 

When it comes to managing your online reputation, you have to accept that there are things that are and will always be out of your control, such as the reviews you receive. However, this is what makes it even more valuable. Since they are out of your control, they are trustworthy in the eyes of other people. 

Rather than deleting negative reviews and faking positive ones (which you should never do!), it’s better to follow the tips above to manage your online presence. Better yet, find a reputation management company that can help you stay on top of the situation. 
If you need help in managing your organization’s online reputation, we’re the ones to call! At Envision WC, we specialize in digital marketing for small businesses. We will be happy to monitor and manage all aspects of your online reputation, including listings, reviews, mentions, and more. Get in touch with us today to get started!

3 Effective Tips to Craft an Effective SEO Strategy - Our Guide

The good thing about digital marketing is that it is an open playing field for anyone and everyone who wants to jump into it. While profitable companies and corporations are known to go online to create brand awareness and grow their companies, nonprofits are welcome as well!

However, it’s important to note that strategies that work well for profitable companies don’t necessarily work well for non-profit organizations, too. Due to the nature of the group and its corresponding goals, nonprofits must take the steps that are appropriate for their organization.

On that note, we’ll be going through three of the many effective tips in crafting an effective SEO strategy for nonprofits in the sections below. Search engine optimization is a great way to make your cause visible online, but you’ll have to tackle it a little differently to succeed!  

1. Figure Out Which High-intent Keywords to Target

One of the primary goals of an SEO strategy is to make you perform higher in search results so that people will get to know you and what you do. While it’s good to attract people interested in learning more about your cause, you will be able to generate better results if you focus your efforts on targeting high-intent keywords.

In the simplest sense, these are keywords people use, which signal a higher possibility of taking a particular action. These include your brand name, your location or service area, appointment questions, and so on.

Compared to your usual set of keywords, high-intent keywords are not searched often. Nevertheless, they can bring qualified visitors to your website—those who are likely to contribute to your organization’s goals.  

2. Publish Data-Based Content

As a non-profit organization, it’s highly likely that you have access to various insightful stats and data about your cause. You should make the most of this resource by crafting and publishing data-based content on your website.

There are various forms you can explore. You can publish them in a blog article format or put them together in eye-catching infographics.

Moreover, you can put together a small team that will brainstorm on your site’s content. They must organize the data and figures comprehensively so that your donors, supporters, and visitors can easily understand them.

When you’ve published and optimized your content, you can take it a step further by promoting it to other website owners. Some well-meaning bloggers and companies will be willing to share your piece to help raise awareness for your organization.

3. Always Try Something New

The only constant thing in the world is change. The same holds true for marketing and SEO. Considering this, you must learn how to innovate your tactics and try something new once in a while.

However, you must always refer to your previous performance before making any changes. Follow the tips we shared above, see what works for you, and record every important factor and achievement. These performance metrics will give you an idea of what strategies to keep, improve, or remove.

Finally, always remember never to settle. Celebrate your wins, and then get back to work the next day to see what else you can do to improve your results!

Conclusion

There’s no limit when it comes to promoting your non-profit organization with SEO. However, you have to do things differently to make the most of the platform and encourage people to contribute to your goals. That said, we hope the three tips we shared above gave you both the idea and inspiration to get started.

Are you looking for SEO service providers near Westchester County? Look no further! At Envision WC, we specialize in search engine optimization, social media, and website design to help nonprofits increase their reach. We have been assisting several organizations in magnifying their message to impact more people, and we want to do it for you, too! Get in touch with us today to learn more about our services.

Going Digital _ 3 Steps Your Church Can Take to Make the Move

Today, with more people and organizations going digital, churches must also leverage technology to remain visible and further their reach. To add to the urgency of it, physical worship and gatherings at churches have dwindled recently due to the restrictions necessitated by the ongoing global health crisis.

This is where digital media becomes helpful. Churches can use this to prevent the further decrease of churchgoers and to keep spurring on believers to carry on in their faith. After all, the current times can be distressing, and people need hope and inspiration to carry on.

If your church is interested in leveraging online media to promote your religious zeal and bring the Good News to more people, you can get started through these three simple steps.

1. Identify Your Goals

Before you venture into any online channel or make any action, it’s a smart move to identify your goals first. List the things you hope to achieve or the problems that you want to address. Moreover, determine your long-term goals and, from there, identify the short-term solutions that can help you achieve them.

Try to be as specific as possible. For example, one of your goals may be to widen your reach. To properly formulate this goal, you must first have an idea of how many people you are currently able to appeal to. The next step is to then determine the increase you want to achieve in relation to what you already have.

Gather important figures and statistics about your current performance as you list down your goals. This can help you come up with an effective strategy later on.

2. Create a Strategy

Now that you have your goals and a clearer picture of your starting point, the next thing you have to do is create plans to achieve these goals. There are many channels you can choose from, but you must determine which one will work best for your church and congregation.

If you decide to use two channels—Facebook and Instagram, for example—it’s a smart move to ask some of your churchgoers to help you in managing these pages. Moreover, you can arrange weekly or monthly meetings with them to check on the progress, as well as discuss new ideas you can try out to further your influence.

3. Communicate with Your Audience

After you have all the plans in place and you’re ready to go digital, always keep in mind that one of your primary responsibilities is to connect with your audience, which are the people in your church.

For you to be able to communicate with them effectively, you must take the time to understand their needs and interests. Share content that they can relate to, and if they engage with your posts, make sure to reply to them promptly to keep the conversation going. People are naturally inclined to interact with pages on social media that are visibly active.

Conclusion

Going digital to promote your church involves a lot of work. As effective as it may be, you must also tread the virtual space with caution, as your profile will say a lot about your church. Nevertheless, it’s an innovative way to overcome physical distances and global crises, such as the one we’re living in now, and to continue being the light of the world that you are called to become.

If you need help with your church web design in Putnam Valley, NY , we have got you covered! We work with churches and non-profit organizations and help them achieve their goals. Get in touch with us to learn how we can do the same for you!

Social Media Marketing for Nonprofits_Top 4 Benefits of Going Social

Often, nonprofit organizations fail not because of their purpose, ideas, or execution, but because they don’t get enough traction and support to stay afloat.

Thankfully, marketing today isn’t limited to the traditional efforts that usually cost organizations a fortune. Digital marketing, particularly social media marketing, can immensely help any nonprofit widen their reach and attract new people with little budget. All it takes is time and effort, along with a solid strategy to use social media and make it work to your advantage.

If your nonprofit organization needs a big push to get seen, garner support, and recruit volunteers, going social is a smart solution. Here are just some of the many benefits you can enjoy from building a strong social media presence.

1. It helps you reach more people without breaking the bank

Since the money your organization earns from donations goes to pursuing its goals, you naturally do not have a large amount of funding for other purposes. Traditional marketing materials, such as TV, radio, and print ads, are typically expensive, but this is not the case with social marketing.

For starters, creating a social profile or page is free for everyone. Moreover, you don’t have to pay for anything every time you create a post or share it with others. If you want to boost its reach, however, there are paid options you can get to make sure your content reaches the people you value.

2. It helps you get your stakeholders involved

Social media channels are intended to support and promote relationships. Businesses also use these to keep their online community of followers and existing and potential customers engaged.

In the same way, you can also use social media to gather people who are interested in your cause and keep them updated with your organization’s latest initiatives and achievements. That’s a great way to let them know that their support doesn’t go to waste and that you value their contribution.

3. It helps you get known

Social media platforms give you a chance to boost your organization’s awareness through word-of-mouth. Now that your stakeholders know where to find you on social media, it’s easier for them to share your page or profile to their friends, especially if they’re eager to let the world know about your inspiring purpose. 

4. It allows you to get to know your target audience better

Channels like Facebook and Twitter have survey and poll features that you can leverage to get to know more about your target audience, understand their behavior, and then use these insights to improve your organization.

For example, you can launch a survey to understand donors and their behavior when it comes to making contributions. You can get various helpful information, such as the factors that encourage them to donate, the reasons they make contributions, and the values and principles they believe in.

Conclusion

Garnering more supporters and donors for your nonprofit organization is essential to keep it running, but it doesn’t have to be expensive. Going on social media is a cost-effective and engaging way to make the world know your name and build a strong online community for your stakeholders.

If you don’t have the expertise to do this in-house, you can count on us to do it for you! We are Envision WC, a team of professionals specializing in digital marketing for nonprofits in New York. Get in touch with us today so we can start making something awesome!

Our Guide on How to Market a Non-Profit Organization Online

A non-profit organization’s greatest challenge is brand awareness. People are generally not aware of the activities of NGOs, which makes it difficult to gain support for their cause.

To succeed today, non-profits should implement strong, modern marketing strategies. With these, an NGO can become more visible to search engines. This, in turn, could help prospective investors, donors, and volunteers discover their organization.

Using digital marketing for non-profits

Today, NGOs can vastly improve traffic to their site through search engine optimization, which should include efforts through social media. For instance, a group can post on their social page about events and initiatives.

They can ask people to donate or volunteer, share developments on their projects, and urge volunteers or fans to talk about their experiences with the group. Non-profits may also run campaigns that raise awareness about your cause. Here are a few more ways you can use online marketing to drive visitors to your website.

1. Do high-quality link building

Getting quality backlinks involves having your link on higher-ranked websites, or companies with greater audiences. Online sites of local news outlets are your best bet for this—they often cover non-profit organizations and the causes they support.

Marketing for non-profit companies also involves collaborations with corporate partners or other organizations. Make sure businesses, schools, museums, or other institutions with whom you launch an initiative feature your link in stories about the partnership.

2. Produce relevant content

People love a good story, so tell one. Give people a reason for supporting your organization by providing your vision and mission. You should show why you stand for a certain cause, so people can feel invested in your efforts. Sharing stories about your challenges and, more importantly, your successes, will also be helpful in building a relatable narrative.

When making your stories, do not forget to use keywords. It is important for you to relate with your audience, but it is equally important that Google displays your posts in relevant searches. Use Google Trends or similar keyword finders to determine the types of questions or phrases your target audience researches.

3. Make copy ‘readable’ for algorithms

Make sure that your primary keywords are part of page titles, tags, subtitles, and meta descriptions. You should also replace the titles of images with related keywords. This practice allows you to be more visible to search engine crawlers, and it helps them index your website accurately.

4. Aim for local relevance

Volunteers keep a non-profit running, and you would want to get as many of them on board as possible. When people in your area search for NGOs near them, you should appear as one of the options for volunteering. This will only happen if you optimize for local search.

One thing you can do is make a Google My Business listing. It can help you rank well in local organic searches. If someone in your area types your keywords or your business name, they should see your contact details and links to your website and social pages.

You should also register your business on local online directories on Google Maps. Having your contact details on these platforms lets people find your physical locations easily.

Conclusion

Marketing for non-profit organizations will be easier when you incorporate digital strategies. If you advertise online, you can reach more volunteers, build the groundwork for future campaigns, and get more people interested in your cause.

NGOs looking to get started with marketing online should team up with a company that knows the unique challenges of non-profits, like Envision WC. We work out of Westchester, NY, and specialize in digital marketing for non-profits. Get in touch with us for more information!

4 Ways to Use Social Media to Continue Your Ministry Amid COVID-19

Since the COVID-19 pandemic was declared a global health crisis at the beginning of 2020, the world has since gone through drastic changes in such a short period. International travels were restricted, social gatherings were prohibited, and quarantines were put in place to contain and prevent the further spread of the virus.

As a result, anxiety and stress levels have also increased, especially as people fear for their health and their financial stability. Being the salt and light of the world is even more important today, where fear, anxiety, and worry are rampant. Social gatherings and physical worship may not be possible right now, but the technology available today presents you with limitless possibilities to continue ministering to the people.

In this article, we will share four ways you can use social media to continue your church’s ministry amid COVID-19:

1. Go live for your worship services

The doors of your physical church may be closed at the moment, but this does not mean that you cannot continue worshipping. Many churches today, both big and small, are exploring ways to live stream their worship services instead. The most common ways to do this are through Facebook and YouTube live.

The preparation for every worship service may be different than it was, and pastors now have to deliver their sermons in front of a camera instead of the congregation. Nevertheless, this is a great way for church members to attend worship regularly from the comfort of their homes.

2. Share inspiring Bible verses regularly

Social media allows pastors to engage with their churchgoers not just on Sundays but every day of the week. During the week, you can share Bible verses to give hope and encouragement to your members.

3. Encourage sharing

You can use group chats, private groups, or even your church’s public page to inspire and encourage your members to share “praise reports” or moments that they have been grateful for during the past week. It could be an answered prayer, an unexpected blessing, or a redirection in life, anything that they want to share.

Now is the best time to spark positivity and help your churchgoers to share stories of how God has been at work in their lives during these challenging periods.

4. Reach out to church members

While physical visitations and gatherings are not allowed at this time, you can still use social media to reach out to your church members. You can ask how they are doing, get to know what they need help with, and most importantly, pray for them.

In these times, they likely have lots of worries and anxieties about the health and safety of their loved ones or about their bills and livelihood, and your simple gesture of reaching out to them will be greatly appreciated.

Conclusion

Physical gatherings may still be discouraged for the coming months, but the technology available today provides you with various ways to continue your ministry. Particularly, social media is a great platform for you to continue serving your church. Moreover, it also opens previously undiscovered ways for you to minister to the people.

Going on social media can be an overwhelming step to take, but you don’t have to do it alone.

We can help your church get on the platform to continue your ministry and serve your congregation! We provide digital marketing for non-profits in New York that covers your social media accounts and even branding. Get in touch with us today to see how we can help!

5 Ways to Communicate to Your Congregation Online - Our Guide

Nonprofit organizations need to speak to the right audiences, the same way businesses need the right customers. A not-for-profit organization is intended to gather people and resources in order to bring awareness to their cause. In order to be effective, it needs to send those messages to the people who are invested in that cause. Your foundation has a remarkable story to tell, and you should be telling it to the right people using the right tools.

Digital marketing is an excellent way for nonprofits to reach many people and generate awareness about charitable causes. Many times, foundations struggle to find support because they don’t know where to find it. If you are struggling to communicate effectively and raise awareness for your agency’s endeavors, here are five ways your nonprofit can improve:

  1. Understand your target audience

The success of your communication strategy will depend on how well you know your audience. Find out where your intended market gets their information online, and what social media platforms they use. Identify the type of people you want to target, and you can formulate your strategy effectively from there.

  1. Browse online communities

One of the best ways to increase exposure for nonprofits and to find new audiences is to go to places where people gather online. It will make it easier to find people with shared interests and common values. Online communities where people exchange ideas like Reddit or Quora will give you insight into their needs and frustrations, and help you understand what motivates them.

  1. Partner with an influencer

In the most positive sense of the word, an influencer is someone who has amassed a following because they personify specific philosophies and can communicate those concepts effectively. Influencers lead discussions and reinforce ideas. They are also great storytellers. Look for one who embodies your organization’s values, and you will benefit from their help to convey the narrative of your organization online.

  1. Engage them with social media

If you don’t already have social media accounts for your nonprofit, you should incorporate this into your nonprofit’s digital marketing strategy. Unlike a static platform like a website, you can share your organization’s content daily or weekly that keeps you in your follower’s line of sight, like experiences, testimonials, or updates. Social media also multiplies awareness of your brand by allowing your viewers to share your content through their networks. This way, your cause, and your activities are invited to be part of their daily conversations within their social circles.

  1. Offer opportunities to interact

Once you have the attention of your audience, it is essential to keep them interested and invested. People join nonprofit organizations because they want to feel that they are part of a community and that they can do something to help. Give them a chance to actively participate in your story, whether by generating donations through virtual fundraisers or furthering your cause through user-generated video campaigns.

The only enemy of a worthy cause is to be forgotten. While the internet is a great place to advertise and raise awareness, it is very easy to get lost in the sea of content. Your nonprofit foundation deserves to be noticed. If you follow these tips, it will become easier to find people who share your values and want to join in your efforts.

If you are looking for ways to improve your online communication strategies, we can help. We offer digital marketing for nonprofit organizations in New York. Contact us to see how we can help you grow your reach!

3 Web Design Errors That Are Hindering Your Conversion Rates

When it comes to digital marketing, a buzzword that comes about in many business owners’ and advertisers’ minds is conversions .

As opposed to many field-specific ideas that fill the world of online promotion today, conversions follow a greater range of applicability where they’re sought-after no matter what strategy is used. Now, while each type of marketing benefits from the idea of converting, none are as moved as the aspect of web design . This is especially applicable when it comes to the mistakes that need to be avoided during the design process.

The link between web design and conversion

Whenever it comes to the link between web designs and conversions, the best answer can be found in the fact that buyers make their purchasing decisions on a website.

While they may learn about a product through a social media post, any consumer will eventually make their purchase on a website, which is why it’s always considered as the end of the funnel. The only aspect more important than making the best choices is avoiding potential mistakes along the way because of how bad they can hurt a string of efforts and prevent potential sales!

In this article, we will share three web design mistakes that are unprofitable for your conversion rates:

Mistake #1: Overlooking the need for a responsive website

One of the most common mistakes that hinder websites for making more conversions as they should is that the professionals behind them fail to consider its responsiveness.

With more and more users relying on their smartphones when making purchases to cater to their every want and need, it has become imperative to make web designs mobile-friendly. Although it may not seem like such a big deal at first, overlooking the need for responsiveness can rob your website and business many conversions that are bound to become disgruntled smartphone users instead.

Mistake #2: Using content that’s too hard to comprehend

No matter how much effort you drown into drafting your web design copy, a truth that’s vital to keep in mind is that visitors and potential customers won’t read every block of text, especially if everything’s too long!

Instead of overwhelming visitors with texts that are hard to understand, opting for shorter lines that are simple and direct is bound to make a greater contribution to sales over time. For instance, keeping a one-to-two-line rule on your content while incorporating meaningful CTAs that direct users to what they’re looking for makes it far easier to keep your efforts successful!

Mistake #3: Utilizing low-quality images

Out of all the common flaws that many faulty web designs share, there’s no mistake that could possibly hinder conversions and sales more than the use of poor or low-quality images.

Despite all the efforts and arguments that you could possibly bring up to justify this mistake, low-quality images will merely rob your business of valuable opportunities to convert. If you aren’t the best photographer or don’t have the money to hire one yet, then you can even opt for stock images that will give your business a sense of needed professionalism!

Conclusion

During the process of turning your website into a high-converting, it’s vital that you keep an eye out for potential mistakes that need to be avoided. While there may be many more out there as consumer preferences and industries change over time, keeping track of the three mentioned above will help with putting your best foot forward and staying one step ahead of them!

We’re a web design agency in Westchester that specializes in digital marketing for NGOs, web design for nonprofits, and marketing for nonprofit organizations. Give us a call today!

Making SEO & Web Design Work Together for Your Brand

Making your web design search- and user-friendly requires Search Engine Optimization (SEO) techniques. This will help search engines crawl each page on your website more efficiently and index it in their database. When your site and pages are indexed, search engines can begin serving users the most relevant pages to users based on the topics they search for.

While this may seem rather straightforward, ensuring that it works is not always easy. You need to be careful with your web design and SEO choices to achieve good results. Here are some tips to help you with that:

Research the Competition

Checking out what your competitors are doing is an essential step to do better. After all, you want to be the most preferred business out there and one way to do that is to know what your competition is dong. Evaluate how your competitors approach SEO and web design and devise strategies that will allow you to be competitive in the market.

Structure a Proper Website Navigation

If you want your SEO to work hand-in-hand with your website design, you need to focus on your site navigation. Make it easy for your site visitors to navigate your site and optimize it for search engines without hindering user experience. See what ranks on the first page of search engines for your keywords and check what these websites are doing.

When structuring your website navigation, it’s vital to use content hierarchy because this organizes your pages through categories and subcategories. It is extremely important for businesses that have over a dozen products on their website. Another thing is to cross-link between pages because this will help direct traffic to products and other essential pages on your site.

A rule of thumb when structuring your site navigation is to make it intuitive for users to find what they need. It should be able to clearly guide them on where to go and what to do next.

Do On-Page Optimization

On-page optimization is a vital part of SEO. It plays an essential role in how search engines crawl and understand your site content. Choosing the right keywords and topics and using them where they’re best suited on your site is the first step to optimize your site.

You should also go through your meta tags and meta description as part of the process. Furthermore, you need to make sure that you have a responsive web design that provides great user experience across all devices.

Do Off-Page Optimization

Off-page optimization manages the execution of the marketing initiatives that go beyond the scope of your website. The techniques include using keyword-rich anchor text in your inbound links. It also includes gaining links to content deep within your site.

Have a Blog

A blog gives you a chance to add fresh content regularly and easily. Regardless of your industry, a blog can do wonders. It can help you boost your rankings because search engines love fresh content. Blogs can add value and increase the size of your website over time. It is a distinctive advantage that you shouldn’t pass up.

Conclusion

When it comes to using SEO into your website, the key is bridging the gap between web development and SEO. Your web development and SEO teams must work together from the start.

Remember: SEO content doesn’t have to be unappealing, and beautiful site design can be search-friendly. The goal is to make the two work together so that your website delivers results.

We’re a well-known Westchester web design company that builds amazing-looking websites with focused strategies that are customized to individual businesses. Get in touch now!