3 Effective Tips to Craft an Effective SEO Strategy - Our Guide

The good thing about digital marketing is that it is an open playing field for anyone and everyone who wants to jump into it. While profitable companies and corporations are known to go online to create brand awareness and grow their companies, nonprofits are welcome as well!

However, it’s important to note that strategies that work well for profitable companies don’t necessarily work well for non-profit organizations, too. Due to the nature of the group and its corresponding goals, nonprofits must take the steps that are appropriate for their organization.

On that note, we’ll be going through three of the many effective tips in crafting an effective SEO strategy for nonprofits in the sections below. Search engine optimization is a great way to make your cause visible online, but you’ll have to tackle it a little differently to succeed!  

1. Figure Out Which High-intent Keywords to Target

One of the primary goals of an SEO strategy is to make you perform higher in search results so that people will get to know you and what you do. While it’s good to attract people interested in learning more about your cause, you will be able to generate better results if you focus your efforts on targeting high-intent keywords.

In the simplest sense, these are keywords people use, which signal a higher possibility of taking a particular action. These include your brand name, your location or service area, appointment questions, and so on.

Compared to your usual set of keywords, high-intent keywords are not searched often. Nevertheless, they can bring qualified visitors to your website—those who are likely to contribute to your organization’s goals.  

2. Publish Data-Based Content

As a non-profit organization, it’s highly likely that you have access to various insightful stats and data about your cause. You should make the most of this resource by crafting and publishing data-based content on your website.

There are various forms you can explore. You can publish them in a blog article format or put them together in eye-catching infographics.

Moreover, you can put together a small team that will brainstorm on your site’s content. They must organize the data and figures comprehensively so that your donors, supporters, and visitors can easily understand them.

When you’ve published and optimized your content, you can take it a step further by promoting it to other website owners. Some well-meaning bloggers and companies will be willing to share your piece to help raise awareness for your organization.

3. Always Try Something New

The only constant thing in the world is change. The same holds true for marketing and SEO. Considering this, you must learn how to innovate your tactics and try something new once in a while.

However, you must always refer to your previous performance before making any changes. Follow the tips we shared above, see what works for you, and record every important factor and achievement. These performance metrics will give you an idea of what strategies to keep, improve, or remove.

Finally, always remember never to settle. Celebrate your wins, and then get back to work the next day to see what else you can do to improve your results!

Conclusion

There’s no limit when it comes to promoting your non-profit organization with SEO. However, you have to do things differently to make the most of the platform and encourage people to contribute to your goals. That said, we hope the three tips we shared above gave you both the idea and inspiration to get started.

Are you looking for SEO service providers near Westchester County? Look no further! At Envision WC, we specialize in search engine optimization, social media, and website design to help nonprofits increase their reach. We have been assisting several organizations in magnifying their message to impact more people, and we want to do it for you, too! Get in touch with us today to learn more about our services.

Making SEO & Web Design Work Together for Your Brand

Making your web design search- and user-friendly requires Search Engine Optimization (SEO) techniques. This will help search engines crawl each page on your website more efficiently and index it in their database. When your site and pages are indexed, search engines can begin serving users the most relevant pages to users based on the topics they search for.

While this may seem rather straightforward, ensuring that it works is not always easy. You need to be careful with your web design and SEO choices to achieve good results. Here are some tips to help you with that:

Research the Competition

Checking out what your competitors are doing is an essential step to do better. After all, you want to be the most preferred business out there and one way to do that is to know what your competition is dong. Evaluate how your competitors approach SEO and web design and devise strategies that will allow you to be competitive in the market.

Structure a Proper Website Navigation

If you want your SEO to work hand-in-hand with your website design, you need to focus on your site navigation. Make it easy for your site visitors to navigate your site and optimize it for search engines without hindering user experience. See what ranks on the first page of search engines for your keywords and check what these websites are doing.

When structuring your website navigation, it’s vital to use content hierarchy because this organizes your pages through categories and subcategories. It is extremely important for businesses that have over a dozen products on their website. Another thing is to cross-link between pages because this will help direct traffic to products and other essential pages on your site.

A rule of thumb when structuring your site navigation is to make it intuitive for users to find what they need. It should be able to clearly guide them on where to go and what to do next.

Do On-Page Optimization

On-page optimization is a vital part of SEO. It plays an essential role in how search engines crawl and understand your site content. Choosing the right keywords and topics and using them where they’re best suited on your site is the first step to optimize your site.

You should also go through your meta tags and meta description as part of the process. Furthermore, you need to make sure that you have a responsive web design that provides great user experience across all devices.

Do Off-Page Optimization

Off-page optimization manages the execution of the marketing initiatives that go beyond the scope of your website. The techniques include using keyword-rich anchor text in your inbound links. It also includes gaining links to content deep within your site.

Have a Blog

A blog gives you a chance to add fresh content regularly and easily. Regardless of your industry, a blog can do wonders. It can help you boost your rankings because search engines love fresh content. Blogs can add value and increase the size of your website over time. It is a distinctive advantage that you shouldn’t pass up.

Conclusion

When it comes to using SEO into your website, the key is bridging the gap between web development and SEO. Your web development and SEO teams must work together from the start.

Remember: SEO content doesn’t have to be unappealing, and beautiful site design can be search-friendly. The goal is to make the two work together so that your website delivers results.

We’re a well-known Westchester web design company that builds amazing-looking websites with focused strategies that are customized to individual businesses. Get in touch now!

3 Crucial SEO Tips for Your Church Website - Our Guide

The times have changed. In a highly digital world, one of the best ways to connect with people is to create an online presence. Your church’s website essentially serves as a virtual front door, a space that people can explore.

People searching for a new church will look for one online. Billions of active users surf the internet daily, so there’s a good chance that millions of them are in search of a church. There’s a good chance that a local is searching for a church near enough to visit.

These people yearn to hear the gospel and bask in a Christian community. They may also have an interest in raising their children in church, or perhaps need to strengthen their faith.

Regardless of their reasons, people are looking forward to finding your church. It will be in their best interest to widen your digital front door. To come up in people’s search result pages, you’ll need to employ search engine optimization (SEO). Here’s how:

1 - Update your website design

Your website’s appearance should be treated with equal regard as the actual church—it needs to be inviting enough to draw people in.

Potential visitors may lose interest in a disorganized or poorly designed website, causing them to resume their search elsewhere. The magic formula of the most successful website is a simple design and easy to navigate pages.

You’ll also need to invest in quality SEO-friendly content, enriched with keywords that churchgoers usually put in search engines.

2 - Utilize local SEO

Fellowships and meaningful worship sessions are what makes a church so valuable, and the reasons people keep coming back. Choosing a church, however, also entails convenience.

For this reason, church websites also need to invest in local SEO. This aspect allows locals to know exactly where you’re located. It works this way: When someone from your community searches for keywords, such as “churches near me,” and you have your local SEO intact, you’ll appear on their search results.

One of the best ways to boost your local SEO is through Google My Business, where you can add information about your church. Here, potential visitors can see your service hours, contact information, and address.

3 - Prioritize your website’s loading speed

Today, people’s attention span online has been reduced to mere seconds. If they need to wait for your website to load more than that, they’ll get impatient and exit.

With a poor website speed, you’ll be losing potential churchgoers. To ensure that this doesn’t affect your website’s performance, compress all your media files, especially images and videos.

The Takeaway

The church is a highly sacred place, one where people seek shelter, comfort, and strength. It’s a place highly sought after, but finding one near people can be difficult. That said, don’t be afraid to get technical. Your website may be working fine now, but there’s plenty more out there seeking for your church’s community.

Don’t let the idea of SEO strike fear in your heart! With patience and research, you’ll get your church website ranking! Alternatively, hiring a professional to help you transform your church web design and SEO performance is also a viable option.

At Envision WC, we’re passionate about helping you transform your church web design in New York, achieving the visibility you need. For more information, contact us today!

The Three SEO Techniques

As you scout around for SEO services , you may wonder what sets one company’s SEO service apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming . From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitely considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.

The Importance of Search Engine Optimization (SEO) For Your Website

Search engine optimization (SEO) has become a necessity for websites looking to increase search engine ranking . What makes higher search engine ranking such a challenge is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any professional SEO firm to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire an expert SEO firm to take care of the search engine optimization of your site, here are a few tips to help you choose an expert SEO firm.

One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a professional SEO firm is if it is capable of offering content writing services for SEO. Almost all expert SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a professional SEO firm that can utilize other content centric avenues like article writing and press release writing.

Another thing to keep in mind while choosing a SEO firm is the services that are offered. It pays to work with an expert SEO firm that can offer a complete portfolio of services from link building to specialized web designing services. SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs.

It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims. Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself. If the SEO firm’s website is ranking well for popular keywords you can rest assured that your websites optimization is in good hands.

In essence, what you are looking for is a SEO firm that can offer you as many search engine optimization services as you require. In addition, a SEO firm should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services.

Finally, it is very important to understand your own requirements before you hire a SEO firm. Most webmasters know what they are looking for and know which keywords they would like to rank for. It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword water as beating Wikipedia is not an easy task. It is important to be in constant contact with the SEO firm so you can better understand how the firm is working and what steps are being taken to improve your sites ranking. Be wary of any SEO firms that offer overnight success Rome was not built in a day.