Often, nonprofit organizations fail not because of their purpose, ideas, or execution, but because they don’t get enough traction and support to stay afloat.
Thankfully, marketing today isn’t limited to the traditional efforts that usually cost organizations a fortune. Digital marketing, particularly social media marketing, can immensely help any nonprofit widen their reach and attract new people with little budget. All it takes is time and effort, along with a solid strategy to use social media and make it work to your advantage.
If your nonprofit organization needs a big push to get seen, garner support, and recruit volunteers, going social is a smart solution. Here are just some of the many benefits you can enjoy from building a strong social media presence.
1. It helps you reach more people without breaking the bank
Since the money your organization earns from donations goes to pursuing its goals, you naturally do not have a large amount of funding for other purposes. Traditional marketing materials, such as TV, radio, and print ads, are typically expensive, but this is not the case with social marketing.
For starters, creating a social profile or page is free for everyone. Moreover, you don’t have to pay for anything every time you create a post or share it with others. If you want to boost its reach, however, there are paid options you can get to make sure your content reaches the people you value.
2. It helps you get your stakeholders involved
Social media channels are intended to support and promote relationships. Businesses also use these to keep their online community of followers and existing and potential customers engaged.
In the same way, you can also use social media to gather people who are interested in your cause and keep them updated with your organization’s latest initiatives and achievements. That’s a great way to let them know that their support doesn’t go to waste and that you value their contribution.
3. It helps you get known
Social media platforms give you a chance to boost your organization’s awareness through word-of-mouth. Now that your stakeholders know where to find you on social media, it’s easier for them to share your page or profile to their friends, especially if they’re eager to let the world know about your inspiring purpose.
4. It allows you to get to know your target audience better
Channels like Facebook and Twitter have survey and poll features that you can leverage to get to know more about your target audience, understand their behavior, and then use these insights to improve your organization.
For example, you can launch a survey to understand donors and their behavior when it comes to making contributions. You can get various helpful information, such as the factors that encourage them to donate, the reasons they make contributions, and the values and principles they believe in.
Garnering more supporters and donors for your nonprofit organization is essential to keep it running, but it doesn’t have to be expensive. Going on social media is a cost-effective and engaging way to make the world know your name and build a strong online community for your stakeholders.
If you don’t have the expertise to do this in-house, you can count on us to do it for you! We are Envision WC, a team of professionals specializing in digital marketing for nonprofits in New York. Get in touch with us today so we can start making something awesome!