5 Must-Have Features for Your Nonprofit Website to Succeed

Just like profitable companies and businesses, non-profit organizations also need websites to keep the membership growing and the donations flowing. These are where institutions can communicate their stories and values, helping push donors to contribute to their cause even further.

Unfortunately, not all non-profit websites are able to achieve success when it comes to telling compelling stories that effectively convince potential benefactors to support the organization. Again, just like with profitable companies and businesses, nonprofits must also make their website shine and stand out to gather the support they need successfully.

If your website doesn’t seem to be doing its magic, maybe it’s missing key features, such as the following:

1. Volunteer Opportunities

Volunteers play an essential role in keeping your nonprofit up and running, so it only makes sense that this gets a spot on your website.

As you create a page that’s solely for volunteerism, it’s a smart idea to update the list of opportunities on your website, at least every month. Ensure that there’s enough information about these posts so that visitors can get a clear idea of what it’s going to be about just by reading it.

Lastly, make sure that your volunteer links and sign-up forms stand out and are easy to work with to make the registration process better for visitors.

2. Contact Details

You should anticipate that your website’s visitors will come from different age groups and have different educational attainment and tech-savviness. That said, you must provide them with as many contact details as you can.

Older people may find reaching you by phone more convenient, while younger ones may prefer to contact you through Facebook or other social media platforms. It’s a great idea to provide them with various contact options that they can choose from.

Don’t give your potential consumers a difficult time reaching you; instead, take that extra step to make yourself more available to them.

3. Exclusive Content or Benefits

Although there are genuinely well-meaning donors or members who join out of their selfless desire to help your cause, some content and benefits exclusively created for them will still go a long way.

It’s a good idea to give your members a list of membership perks and benefits that they can now enjoy. You can also write articles or reports on beneficiary demographics, or hold events that are meant just for them.

Managing all of these will be much easier with the use of a donor or membership CRM. Furthermore, you can customize it so that you can limit access to particular posts or events.

4. Updated Blog Section

Another key feature that can make your nonprofit website fly is an updated blog section. While you create content meant for registered members, it will also help to create articles that will go up on your website for all visitors to see.

It can provide updates about existing programs or showcase moving stories about the organization’s recipients to inspire more people to give. Moreover, it can also help improve your SEO to do so, thus making your website even more accessible to the general public.

5. Mobile Responsive Design

Visitors use various devices to access your nonprofit website. Considering this, you must switch to a mobile responsive design as soon as possible, so that your website can automatically adjust its layout and size regardless of what device they’re using.

This is important, especially if you have forms that you want visitors to fill out. A mobile responsive design ensures that these forms will be properly displayed on different screens to allow interested individuals to donate quickly and easily.

Conclusion

Designing a non-profit website is a lot like designing websites for profitable companies. It’s a smart idea to include pages and features that recognize your benefactors’ contributions, as these encourage more people to join you. Including the five features specified above can help you get on your way to building a successful site in no time.

Envision WC is a small but passionate team that specializes in nonprofit web design near Westchester. If you need help in building customized and mobile-friendly websites for your non-profit organization, get in touch with us and let us help you achieve your goals!

Making SEO & Web Design Work Together for Your Brand

Making your web design search- and user-friendly requires Search Engine Optimization (SEO) techniques. This will help search engines crawl each page on your website more efficiently and index it in their database. When your site and pages are indexed, search engines can begin serving users the most relevant pages to users based on the topics they search for.

While this may seem rather straightforward, ensuring that it works is not always easy. You need to be careful with your web design and SEO choices to achieve good results. Here are some tips to help you with that:

Research the Competition

Checking out what your competitors are doing is an essential step to do better. After all, you want to be the most preferred business out there and one way to do that is to know what your competition is dong. Evaluate how your competitors approach SEO and web design and devise strategies that will allow you to be competitive in the market.

Structure a Proper Website Navigation

If you want your SEO to work hand-in-hand with your website design, you need to focus on your site navigation. Make it easy for your site visitors to navigate your site and optimize it for search engines without hindering user experience. See what ranks on the first page of search engines for your keywords and check what these websites are doing.

When structuring your website navigation, it’s vital to use content hierarchy because this organizes your pages through categories and subcategories. It is extremely important for businesses that have over a dozen products on their website. Another thing is to cross-link between pages because this will help direct traffic to products and other essential pages on your site.

A rule of thumb when structuring your site navigation is to make it intuitive for users to find what they need. It should be able to clearly guide them on where to go and what to do next.

Do On-Page Optimization

On-page optimization is a vital part of SEO. It plays an essential role in how search engines crawl and understand your site content. Choosing the right keywords and topics and using them where they’re best suited on your site is the first step to optimize your site.

You should also go through your meta tags and meta description as part of the process. Furthermore, you need to make sure that you have a responsive web design that provides great user experience across all devices.

Do Off-Page Optimization

Off-page optimization manages the execution of the marketing initiatives that go beyond the scope of your website. The techniques include using keyword-rich anchor text in your inbound links. It also includes gaining links to content deep within your site.

Have a Blog

A blog gives you a chance to add fresh content regularly and easily. Regardless of your industry, a blog can do wonders. It can help you boost your rankings because search engines love fresh content. Blogs can add value and increase the size of your website over time. It is a distinctive advantage that you shouldn’t pass up.

Conclusion

When it comes to using SEO into your website, the key is bridging the gap between web development and SEO. Your web development and SEO teams must work together from the start.

Remember: SEO content doesn’t have to be unappealing, and beautiful site design can be search-friendly. The goal is to make the two work together so that your website delivers results.

We’re a well-known Westchester web design company that builds amazing-looking websites with focused strategies that are customized to individual businesses. Get in touch now!

6 Factors to Consider in Your Church Website Design

Your church’s website is more than just a place your congregants check to get updates, especially during this time of self-isolation and lockdowns. It is also a reflection of your church’s personality and your means to quickly reach out to seekers.

Considering all of these, having a good website for your church is instrumental in helping you fulfill and improve your ministry in this digital age. When you are trying to enhance your website, you may have to seek help from friends or consider using affordable web development services. Nevertheless, it’s a smart move to know the basics of what constitutes a good website design.

In this article, we will share with you six factors to consider in your church web design:

1. Aside from regular attendees, expect new visitors

While it is a given that your regular attendees visit your website regularly, remember that your website is accessible by new visitors as well.

Your site is a platform you can use to reach out to more people. Considering this, it is a good practice to add features and content suited for people who are interested in attending your services, such as adding a whole page for new visitors.

2. Make sure you include your church’s contact information

Aside from having a page dedicated to new visitors, make sure to have a page containing your church’s contact information, and make sure that it is easily accessible. Once new visitors land on your website, the next step is to encourage them to join your physical worship or reach out to the staff or pastors.

Having your contact information where it is easily seen is beneficial for both new and returning visitors. This will allow them to quickly contact the interested persons if they have any questions.

3. Branding is important for church web designs

A consistent look and style for your church’s website will make it look neat and professional. The usual choice is to stick with two to three colors and use font styles that are readable and be consistent with it. 

If it helps, you can also add multimedia to your website. You may consider including a slideshow of pictures taken during your physical worship, community service, or other youth activities, to give visitors an idea of what your church culture is like.

4. Make videos of your Sunday worship available on your website

Aside from pictures, consider adding videos of your weekly sermons to your website as well. With this, regular attendees are able to replay a favorite sermon, and interested visitors can get an idea of your worship and sermon style before they decide to attend physical worship.

Another idea worth exploring is live streaming sermons. As you do this, however, make sure that there are no interruptive advertisements on your website, and that you have a fast Internet connection so that the broadcast feed comes to them continuously.

5. Consider your mobile users

Websites are usually optimized for desktop users, but in most recent years, more people are accessing the Internet using phones and tablets. As you create your website, check if it works and displays well on these devices as well. If you do not have the expertise to pull this off, you can work with a web developer to ensure that the website is mobile-friendly.

6. Include a calendar of your church’s activities

A good website supplies its visitors with adequate information. This is why your website must have up-to-date details about your church’s services and activities, and they should be easily accessible as well.

If you want to promote your services on special occasions, such as Christmas, it helps to create content about it on your website. When properly optimized, your content will be able to reach people in your locality who are searching for Christmas services online.

Conclusion

Your website is your church’s face on the Internet. If you want to use it to improve your outreach ministry and reel in more people given the new normal of today’s living, you should put more time and effort into your website. As a result, you might even see your church attendance grow!

If you are looking for experts who can help you with your church web design in Westchester , we have got your back - we will assist you in enhancing the design of your website and also in your search engine optimization efforts to increase your reach!

4 Design Tips for Building Your Law Firm Website - Our Guide

It's not uncommon for law firms to build their website nowadays. Law firms benefit from having a website, and it significantly improves their visibility. As such, many lawyers and attorneys are starting to see the advantage of building a website and investing time, money, and effort in making it perform well and responsively.

Website-building is highly reliant on design. If the design is clunky and hard to navigate, visitors will likely click away, which means they absorb less information about the firm. For that reason, law firms need to put more focus on their web design.

Here are four design tips that will make your law firm website achieve topnotch quality:

Don't overlook responsiveness

One of the things that can make or break a website is responsiveness. If your website shows fast loading times, gives quick results, and has a smooth UI, visitors will not feel any frustration and annoyance when navigating your website.

As a law firm, you want to show your clients that you try to understand things from their perspective. By giving them a fast and reliable informational website, you're essentially telling them that you're willing to give them the service that they will appreciate.

Optimize your website

Your website needs to be optimized for search engines. Doing so will give you the advantage over competitors, especially if search engines are showing your site on the first page of search results. Search engine optimization (SEO) increases your site's ability to gain organic traffic.

As much as possible, you want to focus on acquiring visitors organically as it will show users that your website is gaining traction for a reason. By optimizing your website, you're improving not only your visibility but your conversion rate as well.

Don't complicate forms

Although the law can get complicated, you want to avoid making your clients feel overwhelmed just for filling up online forms that are meant to get in touch. Do not scare your clients with extremely complex and complicated forms.

Remember, you want your customers to trust you with the convoluted processes and requirements involved in terms of the law. As such, you want to ask for easy yet important information about the client first. Once they give you this information, that's a sign that they want to entrust you with their situation and that you can call them back. Once you're on the phone with them, you can finally begin talking about the processes.

Display achievements and testimonials in your website

You'll gain clients by showing them that you're trustworthy. You also want to show them you have what it takes to handle their cases. By showing achievement badges and testimonials from previous clients on your website, you're increasing the chances of potential customers consulting you and availing your services.

With just a simple addition of previous work experience, you can attract more clients to trust you with their legal problems.

Conclusion

Most people believe that web design is filled with technicalities, which is not entirely true.

The most important part of building a website is user experience. As public servants, law firms can easily benefit from showing the users—who are also potential clients—that they care about user experience and not just marketing.

We provide digital marketing services for nonprofits near Westchester. If you need a web designer to build your law firm website, contact us today to learn more!

3 Advantages of Creating a Website for Your Nonprofit Organization

Just like every other business or institution, nonprofit organizations also need to adapt to changes. Now that almost everything is online, nonprofits organizers should also embrace this new platform to create engagements and collect donations. They need to be innovative and practical to receive support for their causes and missions.

Even a nonprofit organization needs a good marketing strategy to make themselves digitally known. One of the most effective marketing strategies to do this is to create a website. With this, you can collect donations, notify events, and build a relationship with your donors and supporters all in one place.

Here are some benefits of creating a website for your nonprofit:

  1. Your nonprofit will reach more people

For you to receive donations, you need to find people who are willing to support your cause and mission. To do that, you need to go where they are. Almost everyone today is present online, and so when you make an appearance online, there’s a high possibility that you will attract a massive audience on your website or social media pages. Moreover, it is a great platform where you can generate awareness about your cause.

To make sure that you’re reaching a wider audience and they are engaging well with your website, here are some tips that you can follow:

  1. You can communicate within and outside your community much easier

A website allows you to communicate with your donors, volunteers, and beneficiaries easily. Also, sharing your content on social media sites can help you find and invite people who are willing to support your cause. You can also collaborate with influential people. These people have high engagements, so when they help advocate your cause, you can meet new volunteers and donors.

The design of your website also affects how visitors perceive your nonprofit. Make sure to design your website professionally, making it engaging and easy to navigate. If visitors were happy with their visits, they would most likely donate or attend your events.

Additionally, creating a website for your nonprofit will help you expand your database faster and conveniently.

  1. You can create and publish case studies

Tell your story through text and visuals. Regularly make content that tells stories about your donors, advocates, volunteers, but most notably, your beneficiaries. Posting updates about the cause and events also encourage people to support your nonprofit.

Content is vital in digital marketing. Regardless if you’re a nonprofit, you will need good marketing to reach your audience and achieve your goals. Make it engaging and heartfelt to attract higher engagements.

Conclusion

Your website is your primary platform on the internet. Nonprofit is a non-competitive sector, but since there’s plenty of other causes being promoted online, getting support can be tough. Invest in a good marketing strategy to help your nonprofit stand out.

If you need a nonprofit web design near Westchester , get in touch with us today, and we will help you build your presence online.

Essential Design Elements Your Non-Profit Website Should Have

Digital marketing for NGOs is slightly different from digital marketing for for-profit businesses or organizations. Unlike for-profit companies that ask for monetary value in exchange for services or goods, non-profit organizations basically encourage consumers to give something for nothing—or at least nothing physical. It could be a donation for a charitable cause, a local animal shelter, civic leagues, or more. It's about appealing to the emotions or ethics of consumers, rather than enticing them to buy a particular product for their benefit. If someone donates to, say, an animal shelter, what they'll gain is the joy knowing that they were able to contribute to a worthwhile cause.

If you're running an NGO, one of the most important digital marketing tactics you should be prioritizing is your website. You should make it a point to maintain an excellent user experience and keep it at the forefront of your web design strategy. Remember, the goal is to appeal to the consumers' emotions, and you can do that by ensuring that they can navigate your website without trouble.

To accomplish this, here are some of the non-negotiable web design elements your non-profit website should have:

Compelling imagery

First impressions matter—and you want to captivate the user the moment your website loads. Striking imagery is a vital part of any effective non-profit website. Beyond web copy, images are a surefire way to show supporters the impact that they're going to make. Strategically placed visuals contribute to furthering your mission by eliciting emotions in readers, so you have to make sure that they're spread across your website.

Smooth navigation

No one wants to browse a clunky website. Users shouldn't have to dig through your site to find the information they need to know. Your navigation should be intuitive, helping them find what they're looking for with barely any effort on their part. Ensure that you have a visible navigation part, as well as a hierarchical structure to indicate which pages take precedence.

Responsive design

More and more users are using their mobile devices to find information online. Therefore, it's all the more vital that you make your website browsable from any device, may it be a desktop, laptop, smartphone, or tablet. Otherwise, when visitors chance upon your site using their mobile device, they'll be forced to zoom in, or they may not be even able to access any of your content at all. They can get frustrated and leave your website right away.

Fast loading time

You also want to minimize the waiting time the user spends when loading your website. You can do this by eliminating elements that are weighing your site down. The more features you have, the likely it is that your page will take longer to load, leading to a higher bounce rate.

Search engine optimization

Lastly, you also want your website to be easily searchable and visible online. You can easily do this by incorporating the best search engine optimization (SEO) practices. You must continuously create valuable content, prioritize keyword research, link internally whenever possible, and more.

In conclusion

Building or redesigning your non-profit website doesn't have to be daunting. As long as you make the user experience as the priority, then you're likely going to achieve success.

If you need help with digital marketing for NGOs in Westchester, or marketing for non-profits, get in touch with our experts at Envision WC today.

Content Audit Revelations - 5 Usual Website Mistakes You Must Avoid - Our Guide

There are inevitable website mistakes that make or break the success of your site's performance. Because of that, most website owners must avoid these blunders with their content. Here are five website mistakes revealed during content audits.

1) Confusing call-to-action

One of the biggest mistakes that a website owner can do with their website is to have a confusing call-to-action (CTA). The quality of your content becomes useless if you have a CTA that does not do its purpose. Most people forget to put effort into their CTAs, reasoning that they are not e-commerce sites. However, that is flawed logic with a lot of loopholes.

The goal of a CTA is to lead your visitor into doing the next step that you want them to take. If your website does not have a highly converting CTA, your production of multiple quality content will go down the drain undoubtedly.

2) Limited content in some areas of the funnel

One crucial aspect of optimizing a sales funnel is to pinpoint areas that need improvement. In essence, this can be anywhere in the awareness, reflection, buying, or retention stage. According to content audits, people tend to focus on other parts of the funnel, then haphazardly finish the rest. That is a marketing mistake because people can develop objections anywhere along the marketing funnel.

3) Poorly strategized display of testimonials

If you are not a famous brand in your industry, the testimonial section on your website tends to be less credible compared to the reviews of your services from famous review sites like Yelp.

You may have to ditch the dedicated testimonial section. Instead, you should put reviews on appropriate pages. For example, if you received testimonials from a customer regarding your fast shipment, you can copy it on your shipment page. Similarly, if a person likes a particular product, you should highlight that on that specific product page. If you do this successfully, you can dispel any objections that arise in the customers' minds as they go through your funnel.

4) No relevant local content

If you have a brick-and-mortar business, you must publish relevant local content. After all, most of your customers are locals. You can lead them to your website through SEO when they are searching for a product or service that you happen to offer.

5) Price reveals after reaching out

Another common mistake that most companies make on their website is not putting respective prices on products or services, especially if they are expensive. The general trend for this process flow requires the visitor to initiate an email or a call to know your pricing information. Most businesses do so because they think that putting a price on their website deters customers from considering their services. On the contrary, it does the opposite. Some prospects get annoyed when you omit the price details because you might waste their time if you ended up in a price range beyond their budget.

Conclusion

Remember that it is critical to study and understand what makes a website perform better than others. Even when most people do a certain practice does not mean that it is correct and effective. A lot of the most common website mistakes mentioned above are standard practices of most small business owners on their website.

Are you looking for a reliable service in web design near Westchester that can create your website free from any common mistakes? Apart from any different types of business, we have also been working in digital marketing for nonprofits and church web designs as well. Nevertheless, reach out to us today to see how we can help!

3 Reasons Your Business Can Benefit From a Website Care Plan

In this highly digitized age, wherein modern consumers continuously use the internet to search and find services or products, and a good website serves as a cornerstone to business owners. Various factors affect the quality of your site - from the relevancy of the content, web design, optimization, responsiveness to mobile devices, speed, and more.

Establishing a prominent online presence from the ground up is no easy feat, but the work doesn’t end once you have an up and running website. No matter how sleek and enhanced your site looks, its quality will degrade if you neglect its backend.

That’s why website care plans are created to monitor your site’s performance, uptime, and security to ensure it is working to its full potential for your customers.

Why Do You Need a Web Care Plan?

  1. Website Care Plans Keep Up with Software Changes to Provide Quality Performance on the Dot

The digital landscape is ever-changing at an exponential rate as the internet continues to mature. It comes with a mix of good and bad changes, all of which you need to stay up-to-date if you want your site to run on quality performance.

Speaking of which, your site’s performance is mostly dependant on the software and latest versions. A web care plan can implement software improvements, comply with new web coding standards, and keep up with algorithm changes in search engines.

Staying on track fixes any bug issues and adds security patches to your site, enabling it to run smoothly and error-free.

  1. Website Care Plans Improves Your Security and Protects Your Site from Hackers

Beyond solving problems with the website’s design, features, plug-ins, and other functions, there is also a fight against and other malicious malware that can compromise your business in tremendous ways. Seeing as your site contains sensitive data, any breach means you will have no choice but to erase everything and restore it from the ground up.

Not to mention, hackers can also steal customer information, which can leave a direct, negative impact on your reliability and credibility with customers.

  1. Website Care Plans Improve Your Workflow at Half the Time and Price

Regularly maintaining a website includes constant backups, security checks, bug fixes, speed checks, and more to ensure it is ready to support your business 24/7. However, taking care of a website takes time and expert insight, but it will cost more to fix if you set and forget your website.

With that in mind, professionals have a dedicated team that can ease the workload of your IT department and provides the functionality you need to drive your business.

Conclusion: Implementing a Website Care Plan Can Help Protect and Grow Your Site

Just like running and growing a business, your website will need continual support and attention. Working with a professional service can help ensure your site runs on the latest version without bumping into any conflict along the way - from access, security updates, and protection from hackers.

With 24/7 monitoring, your website can continue to serve your customers and build its credibility while you can focus on your business and do what you do best.

If you’re looking for a web design agency in New York , get in touch with us today to see how we can help you!

5 Main Reasons a Strong Website is Important For Nonprofits

While web design is usually not at the top of the list when it comes to nonprofit organization, a well-developed website is one of the most important assets an organization can have. Having readily available information, interactive design, prominent call to actions and great story telling can help any nonprofit to reach the goals they have set. In this article you will find out the 5 important reasons every nonprofit needs a strong website.

1. In today’s world when anyone wants to find out information on any organization, the first place they go to is their website; so, your website should be communicating everything someone should know about your organization. Your Website should be the epicenter of your brand. Your website should highlight all that your organization does and all that it believes in. Every page on your website should clearly illustrate the mission of the organization, so that every visitor gains a complete understanding of who you are and what it is that you do.

2. Having a bad or outdated website will hurt your organization. If an individual is interested in donating or engaging with your organization online and they come to a very outdated website that does not reflect any of your recent works or accomplishments, it may cause them to conclude that there is nothing going on. This can cause potential contributors to walk away and create a reputation that your nonprofit is not successful. Developing an environment that shows all the good things you have accomplished as an organization will boost engagement with the public and make people want to get involve.

3. Having a website you can direct people to, will make sharing information easier and it will improve the visibility of your organization. A good website that you're happy to share with others will add value to your organization. Being able to link to it in your emails, newsletters and social media post will allow people to learn more about your work and it will help to spread awareness for your cause. This can also work the other way around, having an outdated website that may be hard to navigate can make your organization look illegitimate, and make people wary about interacting with you.

4. Having a website that is visually pleasing will give of a positive impression of your organization. Utilizing proper website design to develop an interesting and informative website will pull visitors to your organization's mission. You can use design elements to create a look and feel that engages your visitors in a strategic way. A great design allows the organization to tell their story and draw people to their cause.

5. Developing a functional website will give your visitors the ability to interact with your organization directly. A hard to navigate, confusing and poorly built website will cause your visitors to be frustrated and push them to minimally engage with your organization. Developing ways for visitors to donate, view event calendars, register for events and volunteer all within your website makes it easier for your organization to connect with your audience and also for your audience to connect with you. It also allows you to increase support on many different levels.