Making your web design search- and user-friendly requires Search Engine Optimization (SEO) techniques. This will help search engines crawl each page on your website more efficiently and index it in their database. When your site and pages are indexed, search engines can begin serving users the most relevant pages to users based on the topics they search for.
While this may seem rather straightforward, ensuring that it works is not always easy. You need to be careful with your web design and SEO choices to achieve good results. Here are some tips to help you with that:
Research the Competition
Checking out what your competitors are doing is an essential step to do better. After all, you want to be the most preferred business out there and one way to do that is to know what your competition is dong. Evaluate how your competitors approach SEO and web design and devise strategies that will allow you to be competitive in the market.
Structure a Proper Website Navigation
If you want your SEO to work hand-in-hand with your website design, you need to focus on your site navigation. Make it easy for your site visitors to navigate your site and optimize it for search engines without hindering user experience. See what ranks on the first page of search engines for your keywords and check what these websites are doing.
When structuring your website navigation, it’s vital to use content hierarchy because this organizes your pages through categories and subcategories. It is extremely important for businesses that have over a dozen products on their website. Another thing is to cross-link between pages because this will help direct traffic to products and other essential pages on your site.
A rule of thumb when structuring your site navigation is to make it intuitive for users to find what they need. It should be able to clearly guide them on where to go and what to do next.
Do On-Page Optimization
On-page optimization is a vital part of SEO. It plays an essential role in how search engines crawl and understand your site content. Choosing the right keywords and topics and using them where they’re best suited on your site is the first step to optimize your site.
You should also go through your meta tags and meta description as part of the process. Furthermore, you need to make sure that you have a responsive web design that provides great user experience across all devices.
Do Off-Page Optimization
Off-page optimization manages the execution of the marketing initiatives that go beyond the scope of your website. The techniques include using keyword-rich anchor text in your inbound links. It also includes gaining links to content deep within your site.
Have a Blog
A blog gives you a chance to add fresh content regularly and easily. Regardless of your industry, a blog can do wonders. It can help you boost your rankings because search engines love fresh content. Blogs can add value and increase the size of your website over time. It is a distinctive advantage that you shouldn’t pass up.
When it comes to using SEO into your website, the key is bridging the gap between web development and SEO. Your web development and SEO teams must work together from the start.
Remember: SEO content doesn’t have to be unappealing, and beautiful site design can be search-friendly. The goal is to make the two work together so that your website delivers results.